Diverse outlooks on tech and fundamental analysis

Stock investment is an activity full of opportunities and risks, and in this vast field, investors usually rely on two key tools to guide their decisions: technical analysis and fundamental analysis. These two methods each have their own strengths and applicable scenarios. This article will explore the different perspectives of technical analysis and fundamental analysis to help investors better understand how to achieve success in the stock market.

Technical Analysis: The Story Behind the Chart

Technical analysis is an attempt to predict future price trends by studying charts of historical price and trading volume data. Investors may have seen experts holding sticks and pointing at charts on television, attempting to explain market trends to the audience. Although this may seem a bit mysterious, the underlying principle is relatively simple.

In technical analysis, investors focus on the emotions and behaviors of market participants, attempting to find patterns and trends in price charts. For example, when the stock price is repeatedly hindered at a certain price level, this price level is called the "resistance level", and when the stock price repeatedly finds support at another price level, this price level is called the "support level". Technical analysts believe that these price levels can affect the decisions of market participants, thereby affecting stock prices.

Although technical analysis can provide useful information for short-term traders, its application is more limited for medium- to long-term investors. Technical analysis mainly focuses on past prices and transaction data and has little understanding of the company's fundamental factors, so it is not suitable for long-term value investment decisions.

Fundamentals analysis: Gain a deeper understanding of the company's intrinsic value.

Fundamental analysis is a more comprehensive approach that focuses on studying the intrinsic value and financial condition of a company. The goal of this method is to determine the actual value of a company and determine whether its stock is undervalued or overvalued. The fundamental analysis considers various factors, including the company's profitability, financial condition, management quality, and market prospects.

1. Fundamental analysis at the macro level

   Investors can conduct macro-level fundamental analysis to understand the overall economic trends. For example, they can focus on economic indicators such as the country's GDP (gross domestic product) and CPI (consumer price index) to assess the health of the economy. In addition, the policies of the central bank also have an impact on the stock market, such as quantitative easing policies that may push the stock market higher.

   
   

2. Fundamental analysis at the industry level

   Investors can study the fundamentals of different industries. There are significant differences between different industries, so investors need to understand the characteristics of each industry. For example, some industries may have high barriers, such as finance or tobacco, while others may have fierce competition and lower barriers. Government policies can also have significant impacts on different industries, so investors need to consider changes in government policies.

   
   

3. Fundamentals analysis at the company level

   Fundamental analysis also includes research at the company level. Investors need to have a deep understanding of a company's financial situation, including its profitability, financial statements, cash flow, etc. In addition, understanding the management team of a company is also important, as the quality and decision-making ability of the management team will directly affect the development and success of the company.

Choose the appropriate method.

When investing in stocks, from different perspectives of technical analysis and fundamental analysis, both have their own unique value. Technical analysis can help short-term traders capture market sentiment and trends, but for medium- to long-term investments, fundamental analysis is more crucial. Investors should choose appropriate methods based on their investment goals and time span.

Another point is not to overlook the importance of the company's management team, as their decision-making and management style can have a significant impact on the company's future performance. Regardless of the analysis method chosen, considering both technical and fundamental factors will help make more informed investment decisions. The stock market is full of opportunities, but it is also accompanied by risks. By comprehensively using different analysis tools, we can better grasp the pulse of the market and achieve long-term investment success.

Disclaimer: This material is for general information purposes only and is not intended as (and should not be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by EBC or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.