Sink or swim; how lessons from the Titanic can save your family business.
Cale, Priscilla M. and David C. Tate.

Using the Titanic disaster as a metaphor, Cale (a consultant and communications strategist) and Tate (a clinical psychologist; Yale U. School of Medicine) discuss a conceptual model and strategies for managing risks by family-owned businesses, a major sector of the US economy. They focus on optimal ranges for confidence, leadership, planning and preparation, architecture, and teams. The book includes cases studies, boxed information, Titanic-related photographs, and data from the American Family Business Surveys. (2011 Book News, Inc., Portland, OR)

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Review by Book News, Inc.